Invivo Aesthetic Hospitals
Cosmetic and Plastic Surgeries
Transforming Digital Presence for a Leading Aesthetic Care Provider
India
2020
Invivo Aesthetic Hospitals is a premier medical institution in Bangalore, India, specializing in aesthetic and cosmetic procedures, including plastic surgery, dermatology, dental aesthetics, and hair restoration. As a high-end aesthetic care provider, a strong digital presence was crucial to positioning the hospital as a top choice for clients seeking advanced beauty and wellness treatments. Our team provided comprehensive digital solutions to elevate their brand, attract clients, and drive engagement.
Summary
The aesthetic healthcare industry is highly competitive, with clients relying on online research before choosing a provider. Invivo Aesthetic Hospitals needed a robust digital strategy to highlight their expertise, state-of-the-art facilities, and premium services. We assisted them with website design, social media management, lead generation, and content marketing to establish a powerful online identity.
Challenge
• Limited Digital Visibility: Despite being a premium aesthetic hospital, their online presence lacked strong branding and reach.
• High Competition: The aesthetic and cosmetic healthcare sector is saturated, requiring a unique and compelling digital marketing strategy.
• Client Trust & Education: Aesthetic treatments require trust-building through informative content and strong brand positioning.
• Lead Generation: The hospital needed a structured approach to attract potential clients and convert them into paying customers.
Solutions
• Website Design & Optimization: Developed a sleek, SEO-optimized, and user-friendly website to showcase treatments, patient testimonials, and expert doctors.
• Social Media Management: Created engaging and informative content across platforms like Instagram, Facebook, and LinkedIn to build brand awareness and audience engagement.
• Content Marketing: Produced high-value blog posts, treatment guides, and video content to educate potential clients and establish industry authority.
• SEO & Paid Advertising (PPC): Implemented a strategic SEO campaign to improve organic search rankings and launched high-converting paid ad campaigns for increased client inquiries.
• Lead Generation & Conversion Optimization: Integrated data-driven lead generation techniques, including appointment booking optimization and retargeting strategies, to maximize conversions.
