Focus Arab Build Trading Co. (FAB KSA)
Industrial Trading, Building Materials, Safety Products, and Contracting Services
Complete Digital Presence Setup & Brand Establishment
Saudi Arabia
2019
FAB KSA, a leading provider of building materials, industrial trading solutions, scaffolding, pest control services, and manpower supply, needed a strong digital foundation to position itself as a key player in the Saudi Arabian market. As a startup, they required everything a business needs to thrive online, from branding and website development to SEO, social media, and paid advertising.
ZawiaKSA partnered with FAB KSA to create a full-scale digital transformation, ensuring a seamless online presence that drives engagement, builds credibility, and attracts potential customers.
Summary
FAB KSA, a startup in the industrial trading and building materials sector, needed a complete digital presence to establish credibility and attract customers in Saudi Arabia. ZawiaKSA provided a full-scale digital transformation, including brand identity development, website creation, SEO, social media marketing, content strategy, and paid advertising.
Through a strategic and data-driven approach, FAB KSA now has a professional, high-performing website, strong search engine rankings, engaging social media presence, and optimized ad campaigns that drive targeted traffic and conversions. This collaboration positioned FAB KSA as a competitive player in its industry, setting the foundation for long-term digital growth.
Challenge
Establishing a Recognizable Brand
With a competitive industry and multiple service offerings, FAB KSA needed a clear, cohesive brand identity that resonated with its target audience.
Building an Engaging and Functional Website
A professional, easy-to-navigate, and conversion-driven website was essential to showcase FAB KSA’s extensive range of products and services.
Generating Online Visibility and Leads
Without a digital footprint, FAB KSA needed effective SEO, social media marketing, and paid campaigns to drive traffic, engagement, and conversions.
Solutions
Brand Identity and Design
Developed a modern, professional logo and a consistent brand style guide, ensuring FAB KSA stood out in the market.
Custom Website Development
Designed and developed a responsive, SEO-friendly, and user-focused website.
Optimized website structure for easy navigation and seamless user experience.
Created engaging content to highlight key services, boosting credibility.
Search Engine Optimization (SEO)
Implemented on-page and off-page SEO strategies to enhance visibility.
Optimized content with high-ranking keywords to improve Google search rankings.
Set up Google My Business (GMB) for local search optimization.
Social Media Management and Marketing
Developed platform-specific content strategies for Instagram, LinkedIn, and Facebook.
Designed visually engaging social media creatives that reflected the brand’s professionalism.
Launched targeted social media campaigns to build audience engagement.
Performance Marketing and Paid Ads
Ran Google Ads (PPC) and Meta Ads campaigns to drive high-intent traffic and lead generation.
Optimized ad creatives and targeting to ensure maximum ROI.
Content Marketing and Copywriting
Crafted SEO-optimized service pages, blogs, and product descriptions to attract and inform customers.
Created compelling call-to-action (CTA) strategies to encourage inquiries and conversions.
