Genesis Seven General Contracting EST
Contracting
Complete Digital Launch & Brand Foundation
Saudi Arabia
2023
Genesis Seven Contracting Co. is a growing general contracting company in Saudi Arabia, providing high-quality construction, engineering, and project execution services. As a new startup, they needed a strong brand identity, a compelling online presence, and strategic marketing to establish credibility and attract clients. ZawiaKSA delivered a complete startup package, equipping them with everything from branding and website development to content marketing and business strategy for a successful market entry.
Summary
Breaking into the competitive contracting industry requires a professional image, clear messaging, and an effective digital strategy. Genesis Seven turned to ZawiaKSA to develop a comprehensive online and offline presence, ensuring their brand stood out in the market.
Challenge
• No Established Digital Presence: As a new business, they had no website or online visibility.
• Lack of Brand Identity: They needed a professional logo, company profile, and marketing assets.
• No Content or Marketing Strategy: Without structured content, they struggled to convey their expertise effectively.
• Highly Competitive Industry: The Saudi contracting sector is saturated, requiring a distinct brand position.
Solutions
• Custom Website Development: Designed a modern, responsive, and SEO-optimized website to enhance credibility and lead generation.
• Branding & Logo Design: Created a memorable, professional logo and established brand guidelines for consistency across platforms.
• Company Profile & Business Materials: Developed high-impact company profiles, brochures, and presentations to support sales efforts.
• Content Marketing & Messaging Strategy: Crafted industry-specific, conversion-driven content to highlight expertise and attract leads.
• Market Positioning & Strategy: Formulated a tailored business and marketing plan to help them stand out in the industry.
